In a recent beauty blog article from the Wall Street Journal, the focus was on mascara in the cosmetic industry. I found it very interesting that mascara was "the one bright spot" in the last 2 months in terms of sales. Increasing by 4% while cosmetics sales as a whole fell by 4%.
The marketing research group NPD had a statistic in the article, which I found fascinating saying that around 83% of American women use mascara - that is a staggering number in my opinion and shows that if someone could come up with the perfect 10 mascara, they could most certainly become the next Bill Gates or Donald Trump of the cosmetic world!!!
So I'm always in the mood to try a new mascara, especially drugstore brands. I'll drop 7 to 8 bucks anytime to try a new one. And I've tried all the expensive pricey ones too like, DiorShow by Dior and BadGal by Benefit, and personally I don't see a dang bit o difference between those and the ones from Target and WalMart. Lancome's Definicils might be my ONLY exception to that statement, however I'm still ok with NOT paying $21 every month I need a new mascara.
My most recent purchase was Revlon's Lash Fantasy mascara in black. It claims to make your lashes look 70% longer and up to 5 times the impact - How they got those figures and what they base it on, I have no idea. One end has the white primer that you put on first to coat your lashes to create an even longer natural lash, the opposite end has the colored pigment mascara that goes on top. And both ends have the new technology wiggly brushes that everyone seems to be switching too. What does this mean to you the consumer?? Basically, the ends are bendable and easier to grasp at the curved eyelash hairs.I decided to personally test Revlon's NEW Lash Fantasy Mascara out:
- I was pretty excited once I applied the white primer because I thought that maybe this was going to blow my socks off because I could slightly tell where it seemed to increase the length of my lashes - they did look longer.
- Next I put on the actual mascara and it did something the box claimed it wouldn't - it began to clump. No worries, as I ALWAYS use a lash separator brush anyway to de-clump. I was slightly annoyed that clumping happened right off the bat, when it wasn't supposed to.
- However, once I applied the first coat of color, it was very obvious my lashes were darker, thicker, and a teeny bit longer.
*AFTER Revlon's New Lash Fantasy Mascara*
The Final Verdict:
- If you're looking for a very natural looking lash, this is not the mascara for you.
- It is very obvious you have on mascara (which is totally fine with me, I always want to look like I have on false lashes!)
- But it does clump a little.
- I wouldn't say I had the "fantasy" lashes of my dreams, but I'd give it an 8 out of 10 fantasy lashes.
- OVERALL, I am still looking for the perfect 10 mascara....I guess my search will continue.