Friday, August 1, 2014

Plā Beauty : Makeup With A Purpose

I have always said that makeup is a small and simple way to make a woman feel more confident about herself.  And now I have a deeper understanding of that to be very true.  So when you come around a makeup line that was created to not only help a woman's self confidence by making her feel better about her outside, but one that also makes you feel better on the inside, well then you've bought a piece of Plā Beauty.










 L to R : Darling, Temptation, Breathless, Splash of Happy (color I'm wearing in this post)

 L to R from back to front : Bella (color I'm wearing in post), Sheer Beauty, Sheer Love, 
Sheer Delight, In The Nude, Skinny Dip






This pan of products are magnetic so you can create your own custom palette of colors.
Blushes :  Pla Thing (on top - shimmer), Gentle Touch - matte
Bronzer : Cougar (center spotted pan)
Shadows : from top left to right : peach ice, vibe, brown dawn, nearly nude, smoke, bronze sunset




^^Check out the contouring job done with this "Cougar" bronzer!!^^ 

I had the pleasure of meeting the creator and CEO of this line, Stephanie Green-Bass, at the Southern Blog Society coffee talk I attended a few weeks ago.  She is also a mother of two girls - one in heaven, Bella, and one here on earth, Ava.  Before getting into the actual products I used, it's important to hear this brief background of Plā's full story....

Stephanie's first daughter, Bella, passed away 18 days after being born.  Despite the heartache of losing her first child (which I cannot wrap my head around being a mom myself) she managed to channel that hurt and sadness into creating this makeup line because she knew that during those tough days, that the act of applying a little makeup would help her smile and face the day.  

"My story begins with a passion for makeup and a desire to make a difference in a child’s life. Like so many women, I’ve always loved to (Plā) with makeup; I call it ‘my time.’ For me, putting on a little lip gloss and mascara is like going to my happy place; it gives me confidence, it centers me, and it always helps me face the day with a smile. Plā was inspired by by the infinite power of makeup, Plā Beauty makes a lasting impression...not only on your face, but in the life of a child." - Stephanie

This means that every product purchased, a portion of that sale goes towards Children's Healthcare of Atlanta (the center that helped Stephanie and Bella during those 18 days) or other children's hospitals where Plā is sold.  Right now it's only sold in limited store fronts and online here, but my hope for this line is for it to be everywhere! 

^^ My favorite gloss of them all - "Bella." ^^

^^ Me and the lovely Stephanie ^^

My thoughts on the line.
Of course I wanted to love it right away after hearing the story behind it and meeting Stephanie. But you just never know when trying a small boutique line that isn't widely distributed. Luckily, I was super impressed with the way everything performed and looked on. Yipee! The blushes, shadows, and bronzer were very highly pigmented and felt like high end department store quality products.

Here's what I used to create my look:
  • I layered both blushes, the matte first with the brighter pink shimmer on top.
  • I used the bronzer to contour and circle the perimeter of my face to give it a subtle glow.  Loved this mosaic bronzer for so many reasons and that it wasn't all one color, because you want your bronzer to have some dimension so it doesn't look flat.
  • Almost all of the shadows were used on my eye look (except for "nearly nude").  I even used the dark brown shadow (smoke) wet as my liner along the top of the lash line, and the "bronze sunset" along lower lash line. The "peach ice" on my brow bone is my new favorite and such a good bone color!
  • Finished my look off with the "Splash of Happy" lipstick (deep rose) with "Bella" lip gloss on top.  Once I found out that Bella must have been created for her first daughter, I literally teared up with happiness, because this was the most beautiful nude based gloss with a hint of coral shimmer to it. I've worn it almost every day just by itself.  All of the glosses are just gorgeous and feel amazing and hydrating on the lips - not super sticky and with a high gloss shine!  
So now that you've been introduced to Plā Beauty, here's some GREAT NEWS!  

For my JennySue Makeup readers, they are offering a FREE Glam Gloss with any $25 or more purchase from their website, plabeauty.com.  Simply add $25 or more into your cart and add any Glam Gloss shade of your choice (my personal faves are Bella and In The Nude).  
Enter the promo code : JENNYSUE to redeem your offer!!

Thank you Stephanie for your inspiring story and setting a great example as a mother/business woman who has successfully blended beauty and giving back to children.  I honestly can't think of a better combination.

*These products were gifted to me c/o of Plā.  All other opinions expressessed in this post are genuine and my own. *

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