Wednesday, July 18, 2012

Creative Business Cards Make An Impact

I haven't made very many business cards since I started my freelance business over 4 years ago.  As a makeup artist, when you meet someone new, you walk a fine line of coming across as judgemental if you immediately throw them a biz card.  It could be interpreted as a negative that they need a makeup artist.  Example - "Hey, I'm a makeup artist, reach out to me sometime." Which translates into, "Hey, your makeup, (or lack thereof) looks horrible, I can help."

{My new pictorial biz cards created off Moo.com}

But for those moments when someone actually really wants my help, I need to have cards.  In my opinion, it shows you take your company seriously. You need to be able to hand one over in an instant if you get approached with an opportunity to market your business. Of course since I am in a creative field, I wanted my cards to reflect that.  If someone takes one of these bad boys, I want them to remember me and what I do.  I think my new cards do just that.

 {The back of each card is consistent with my contact info.}

I love that I was able to put this photo of Vivian applying makeup on me on the back of each business card.   It definitely echos my "mommy with a makeup problem" motto and gives them a personal touch.   I was able to customize my new cards with 6 different images on the front, each reflecting different aspects of my makeup business from faces I've worked on, my tools, then of course me working on different clients.      

{My handy dandy business card key chain holder in pink.}

These are "mini" cards because they are half the size of a regular business card.  The paper is thick and sturdy and I think since the shape and size is so different and unexpected, it will be a card that people actually will not want to lose!  This moo.com site was super easy to navigate and they offer all sorts of options and ways for you to create your perfect business card that echos your small business.  Obviously I'm very happy with the way these turned out and can't wait to start flinging these babies out to prospective clients and advertisers:)

On a side note.  Have you heard about the almost mom of two (she's prego with her 2nd child) Marissa Mayer who just got named CEO of Yahoo??  Click HERE to read what Glamour magazine has to say about her.  It goes without saying, that that is a very important position for a young (37) female MOM to hold.  I emphasize "mom" because hearing success stories like this gives me confidence that I can continue to grow my own business into bigger and better things even while my first priority is to my three children.  Everything I've read about her says that she's trying to show that a work-life balance is possible and that women can be successful in driving a business while also being moms.  We all know what great multi-taskers moms have to be, so this is no surprise they would pick a female for this position! I wonder... what do her business cards look like??  Ha!!

Do you have business cards? What do you they look like?

3 comments:

Rachel said...

I love your cards! They're so original and definitely memorable!
I don't have any, but I've considered getting some...several people have asked me where I get things that I make, so I thought it would be helpful to give them a card to direct them to my blog. I'm also thinking of starting a shop on my blog as well, so I'd definitely like to have business cards for that!
I'll have to check out moo.com!

Dao said...

Your cards look fantastic! Talking about which, I need to have my own. People keep asking for my card lately and I don't have any.

Jennifer of JennySue Makeup said...

@Rachel- thanks so much- memorable was what I was going for. You should definitely create some for yourself, and that moo website has phenomenal choices for templates and such for creative types like yourself!
@Dao- well thanx lady! Yes, I think everyone with a hobby, small business, or blog should have some on hand!! Why not??!