If you haven’t heard of the beauty brand Glossier, then I might ask what rock you’ve been living under?? (“not to be rude…” as my daughter would say after saying something slightly snarky like this!! Ha!)
But no seriously, if you haven’t heard about it, here is the background of the brand in a tiny tiny nutshell…
- Emily Weiss (the owner/creator) graduated from art school,
- worked for magazines like Conde Nast,
- then started her on beauty blog (of IntoTheGloss.com),
- had no M.B.A,
- yet decided to launch her Glossier brainchild brand with only 4 products,
- and has built Glossier to be worth over $1 billion dollars in the past 5 years. Yes, billion with a B.
If you want to know more about her backstory, here is a great article that goes way more in depth than I could on the start of Emily Weiss’s brand and why she’s been so successful with the products since starting Glossier.
For me personally though, the reason I decided to finally order two of Glossier’s most popular products was because of…
1. their Instagram
2. because of the internet hype
3. and because of the price point – most products range from $10-$30 at most per item, sets are slightly more.
And you only have to order $30 worth of products for free shipping, which is easssy to do 😉 (FYI you cannot buy them anywhere but from their website and flagship stores right now.)
Even though they admittedly target millennials in their social media outreach (which obviously I am not) they do occasionally throw in some women with expression lines and the occasional cute dog and cat, which I love. Prime example of showcasing real women, is 52 year old makeup artist Pati Dubroff shown above who was featured on their Insta recently.
But the biggie for me as to why I truly like them as a brand, is because you can tell they don’t overly photoshop and retouch their images to create the seemingly PERFECT image.
Skin looks like skin and there isn’t a bunch of over the top contouring and unrealistic makeup looks being shown. No gimmicky packaging (which we all know drives up the price of a product) or use of insanely gorgeous supermodels to where none of us can see ourselves in. Everything just seems very REAL and honest on Glossier’s website.
So let’s get into the good stuff, my actual thoughts on the two products I decided to try…
I ordered the well reviewed and top selling Boy Brow and Cloud Paint and here are my personal opinions on both if you’re curious.
Shop The Products :
First up, the Cloud Paint, $18. This is described as a “seamless buildable gel-cream blush that you can’t mess up.” It comes in what looks like a tube of oil or acrylic paint. You know like actual artists would use when painting on a canvas! I bought color “storm” which is a warm rose.
My opinion on those claims. If you know me, you know my dry dehydrated skin loves a good cream blush over a powder. It’s a known fact they look more natural on the skin and sink in nicely instead of sitting on top of the skin like a powder. This gel formula is HIGHLY pigmented which is awesome and you barely need but the tiniest bit to rub in and get a good flushed cheek. I have a feeling this tube is gonna last me a LONG TIME!
Once you start rubbing and or patting it into the cheek, fingers only needed, it does instantly blend in and feels like a realistic flushed look. My cheeks look so healthy and colorful, almost like I just finished skiing downhill in Colorado in January! They offer 6 shades which are all inspired by NYC sunsets and they should work with most skin tones.
I’m ready to purchase Puff which is a cool soft pink and I might even blend my storm and puff together!! Also, if you’ve never tried the cloud paint on your bare lips, it actually works as a beautiful lip stain! I love products with dual abilities.
Next up, the Boy Brow, $16, is described as an eyebrow fluffer and pomade. It comes in what looks like a teeny tiny mascara tube and brush. It contains a creamy wax that is supposed to visibly thicken, shape and groom your brow hairs into place.
My opinion on those claims. The wand and spoolie included are the perfect size for brows. I bought the shade “brown” which is also the most perfect ashy brown shade that seems universally flattering for most. The pomade did a great job of making my unruly brow hairs stay in place throughout the day.
Only downside for me – I can’t JUST use this product and be done with my brows. I like a much fuller brow than I have naturally with much more of a defined shape. *Thank you turning 40+ and disappearing eyebrows… I found I HAD to use a pencil first to really shape my brow into what I wanted it to look like, then I could fill in with the Boy Brow.
So if you already like the shape of your natural brows and don’t want anything super dramatic structure wise, but just a bit of extra fullness and color, then this is probably the right brow solution for you. I will buy this again because I like to have it in my kit for recommendations when I do teaching sessions with other women that might not want the drama brows I do:)
What about you? Have you given this popular brand a try yet? What’d you think and what are your favorites from Glossier? I’d love to hear!
*Since I tried these two products, a few other ones have been launched getting RAVE reviews. The Glassy Lip Gloss (that seriously looks like the shiniest thing EVER and is apparently not sticky at all), Milk Jelly Cleanser ,and The Balm Dot Com. I mean how cute and clever is that lip balm name??? That alone makes me want to buy it!