CVS Pharmacy is about to bring upscale beauty products to the masses by launching their newest store concept, called Beauty 360. And it's a fabulous concept in my opinion.
The first Beauty 360 store was opened in Washington DC in November of 2008 (not very long ago right?!) and a second one followed in California. The concept is to bring higher-end makeup and skincare products to your local neighborhood. We all know that finding a CVS is way more convenient that finding a Nordstrom! Unfortunately, right now finding a Beauty 360 store is rather rare, but hopefully if things go well with the reaction to the first two stores, they'll be popping up all over the place!
Now we all know that sometimes you don't always get the best customer service at drugstores, but with the new Beauty 360, customer service is going to be a top priority. They are going to hire trained and licensed professionals that can provide services like mini-manicures and makeup applications. And they will be well versed on all of the upscale products the store offers. The 360 store will be connected to the original stores via a breezeway with their very own storefront entrance as well.
Here is a taste of some of the fabu lines that can be found at Beauty 360:
- Freeze 24.7. The miracle products that Freeze 24.7 provide, help their customers to see instant gratification for targeted wrinkles.
- Ahava. This skincare line was one of my favorite from my olden days at Nordstrom where it was sold. The essential dead sea treatment line, had my favorite hand cream of all time, the "Mineral Hand Cream."
- Fusion Beauty. This line contains the uber popular LipFusion lip plumpers.
- Bloom. Bloom cosmetics is not so well known here in the states, but it's about to be. This Australian beauty line was created by Natalie Bloom at the age of 22 with a fresh and playful perspective.
This is only scratching the surface of the products they will offer, but there will be a multitude of options for beauty products. Let's all cross our fingers that CVS starts adding on more of these storefronts so we can all shop for more glamour locally!!